Wyler cioccolatino steel

Watch company founded by Paul Wyler in 1896. It was known for its rugged and shockproof movements and models. Paul Wyler gained seven patents for his innovations.
Wyler gained worldwide notoriety with a spectacular marketing stunt in 1956, when two watches were dropped from the top of the Eiffel Tower and continued to function after the fall

In the 1940s, square vintage dress watches were a popular choice for both men and women who wanted to make a stylish statement. These watches, also known as "cioccolatino", were characterized by their small square-shaped cases and minimalist dials. The name cioccolatino, which means little chocolate in Italian, was given to these watches due to their resemblance to a small, elegant piece of chocolate.

One of the reasons these watches were so popular in the 1940s was their versatility. They were small and elegant enough to be worn with formal evening wear, but they were also robust and functional enough to be worn as everyday watches. Additionally, the square shape of these watches was a refreshing change from the round watches that were more commonly available at the time.

This Wyler is equipped with high-quality manual-winding movement and is mounted on a "western" style vintage black strap.
The case back, fixed on the case by the 2 screws, is a 1938 patent by John Simon in Tramelan
The mineral glass is fascinating and emphasize the white radium dial.