Rolex Precision Ref. 3410 “Fideuram”

A rare and refined treasure from the golden age of Rolex dress watches: this reference 3410 in full 18kt yellow gold blends elegance with intrigue. The sharp, 34mm case houses a stunning gold sunburst dial with applied baton indexes and the coveted “σ SWISS σ” marking, signifying solid gold hour markers — a subtle but important detail for collectors.

What truly sets this piece apart is the rare Fideuram logo printed at 6 o’clock, just above the word “Precision.” Likely a special corporate commission, it adds a layer of exclusivity and story to an already exceptional watch. Flip it over, and you’re greeted by the engraved phrase “Per un milione di dollari” — a playful, mysterious nod to a deal, a reward, or perhaps a million-dollar moment.

Fitted with a sleek black lizard strap, this Rolex exudes vintage charm without losing any of its presence. The watch is preserved in stunning condition — dial, case, and movement all whispering quality and care.

A Rolex for the collector who appreciates rarity, detail, and a touch of mystery. This 3410 doesn’t just keep time — it keeps secrets.