Rolex Datejust Boy 31 mm

The Rolex Datejust was introduced in 1945 to celebrate Rolex’s 40th anniversary. It was the first self-winding wristwatch with an automatically changing date function, displayed through a window at 3 o’clock. The original model, reference 4467, was made of yellow gold and featured a fluted bezel, setting the foundation for its classic design.

In 1953, Rolex introduced the Cyclops lens, magnifying the date for easier readability. Over the decades, the Datejust evolved with improvements in materials, movement technology, and design variations, including stainless steel and two-tone versions.
The Datejust remains one of Rolex’s most iconic and versatile models, known for its timeless elegance, precision, and durability.

The Rolex Datejust ref.78240 is a popular mid-size model.
While traditional ladies Rolexes are 26mm or 28mm in diameter, the mid-size series features a 31mm, In fact, it takes the alias of "boy". Just large enough to make a statement while maintaining a flattering and fashion-forward design.

The 78240 is a stainless steel edition of the mid-size collection. It features versatile styling with a smooth bezel, three-link bracelet, and classy white dial.
It comes in stunning conditions with its Rolex warranty paper.