Le Must de Cartier Santos Reveille

The Le Must de Cartier collection emerged in the 1980s as a more accessible line offering from the prestigious Cartier brand. Designed to maintain the luxury and craftsmanship associated with Cartier while appealing to a broader audience, Le Must de Cartier featured a variety of items, including watches, jewelry, and accessories.

The Santos model, part of this collection, was inspired by the original Santos-Dumont watch created in 1904 for aviator Alberto Santos-Dumont. The Santos series is renowned for its distinctive square case and stylish design, blending elegance with a sporty edge. The Reveille variant from the 90s showcased a unique combination of functionality and aesthetic appeal, making it a sought-after piece among collectors and enthusiasts today.

Le Must de Cartier not only highlights Cartier's commitment to quality but also represents a pivotal moment in luxury marketing, making high-end products more attainable while still encapsulating the brand's prestigious lineage.
The collection remains beloved for its timeless appeal and classic designs.

This timeless, quartz, table clock is a Le Must de Cartier Santos Reveille, is a 90s classic that embodies sophistication and style in every tick.
Comes new old stock and full set.